Posts Tagged ‘social media’
Video: How To Be A Social Media Provocateur
This video shows an interview by Harvard Business Review with Josh Bernoff, vice president and principal analyst at Forrester Research. Bernoff lays out a series of steps that companies can do to step into the social media landscape with references to over 60 company case studies.
Bernoff says the wrong way to start is to transform everything overnight but says small successes will help the company to proceed. He recommends getting an executive sponsor within your company who supports social media efforts so that your efforts stay alive.
How Twitter Found A Missing Person Post-Chile Quake
Here is one powerful function of social media technology that is seldom reported on. Twitter is much, much more than a social yadayada tool. Few of us, let’s be honest, would think to turn to Twitter to find lost and missing people in a disaster zone. I’d be thinking that the network’s down so the internet and cellphone would be down. This moving story from Sherly Breuker and Ken Camp was first reported in Mashable, a leading social media guide online. Whoever thought that using the technology of twitter could be such an emotional experience:
