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Tag: Paywall

How the decision to paywall NZ’s largest newspaper will affect other media

To put the current situation into context, in 2018 Stuff had a unique audience of 2.1 million and the NZ Herald 1.7 million. According to SimilarWeb data, in the first quarter of 2019, Stuff had 34 million monthly visits compared to the NZ Herald’s 27 million.

For several years, NZME and Stuff pursued a proposal to merge. But when ruling against the merger in 2017, the Commerce Commission observed: